Pfeiffer Athletics Partners With Influxer on NIL Opportunities

Misenheimer, N.C. (Jan. 26, 2025)—Pfeiffer University Athletics announced Monday that it has formed a partnership with Influxer as the first official partner of Pfeiffer University Athletics in the name, image, and likeness (NIL) space.

In partnership with Influxer, each Pfeiffer student-athlete will have the opportunity to create a personal online store to market themselves with Pfeiffer branded merchandise. In addition, Influxer will provide every single Pfeiffer student-athlete across all 19 athletic programs with the education that is required to succeed in the NIL environment. 

One-on-one coaching with Influxer staff is available to help navigate through topics like social media marketing, contracts, and taxes. The company also offers paid internships for student-athletes at most of its partner campuses to assist in marketing, graphic design, business, and other facets of the industry.

Pfeiffer joins fellow USA South member Southern Virginia University as the only two conference schools currently partnering with Influxer.

"Influxer is excited to work with Pfeiffer University because the Athletics Administration as well as the University Communications and Marketing staff understand not only the immediate benefits of working with us but also the long-term resources for their student-athletes," said Influxer Vice President Keith Miller.  

"NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes."

Upon opting into creating a store, Pfeiffer student-athletes will allow fans to find new apparel at the official Pfeiffer Influxer store and their own personalized site.

All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers, and more, with new designs and products being rolled out throughout the year.

"We are excited to partner with Influxer to give Pfeiffer student-athletes an entry point into their own NLI space," said Interim Athletic Director Jeff Childress.

"All current student-athletes at Pfeiffer have the same opportunity to build their award-winning brand with access to the resources that Influxer offers. This will allow our Falcon student-athletes to continue not only to benefit using their own name, image and likeness, but will also boost and enhance Pfeiffer's profile in our area and throughout the region."

Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 50,000 student-athletes across more than 590 universities around the country, offering student-athletes the chance to sell personalized merchandise using their school's officially licensed branding.

The Pfeiffer University Department of Athletics is committed to creating and maintaining a positive learning environment across our 19 athletic programs, where student-athletes can thrive physically, mentally and spiritually. It is the sincere mission of the department to foster and encourage fair-play and competitive excellence in compliance with NCAA policies, while emphasizing importance in diversity, inclusion, equality and social responsibility. Dedicated to service through a strong sense of community, Pfeiffer Athletics is devoted to forming lasting bonds built on a foundation of respect, sportsmanship and trust.